Insights & Advice for Colleges

In previous installments, we’ve discussed who adult learners are, why they’re considering returning to college, and what questions they have about returning to college. Now let’s turn our attention to what colleges can do to cut through the noise and bring prospective adult students closer to them.

This is the first in a multi-part series focused on attracting, enrolling, retaining and graduating adult learners. In this installment, we’ll look at the adult learner market -- its size and growth potential, what’s motivating adults to consider returning to college, and the logistical challenges they face in doing so. In a pair of separate posts, we’ll follow this up with looks at five key questions on adult learners’ minds and ten tips institutions can use to attract these learners. We'll compile these posts in an eBook that you can download and share with colleagues.