Insights & Advice for Colleges

We’re going to go a layer deeper to explore what questions adult learners have and what they want in a college or university, along with some suggestions for how to respond. We hope these insights will help your institution to attract and better serve them.

Ultimately, when a prospective adult learner applies all the filters -- the right academic programs, the right accommodations, the right costs and the right location -- they’re likely picking a school from a very short, local list and less likely from a national ranking.

This is the first in a multi-part series focused on attracting, enrolling, retaining and graduating adult learners. In this installment, we’ll look at the adult learner market -- its size and growth potential, what’s motivating adults to consider returning to college, and the logistical challenges they face in doing so. In a pair of separate posts, we’ll follow this up with looks at five key questions on adult learners’ minds and ten tips institutions can use to attract these learners. We'll compile these posts in an eBook that you can download and share with colleagues.