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High-Intent Adult Student Prospects to Help You Grow

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Get a demo and ask questions

Build your list and start marketing

Hit your goals & grow your programs

Your Prospect List Plan

Have questions? Email info@abound.college

Improve your marketing campaigns and increase student enrollment and success.

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To Hit Your Goals, You Need High-Quality Student Prospects

But it can be like a needle in a haystack...

Traditional advertising is expensive and inefficient

Look-a-like audiences aren't efficient enough

How do you find and reach high-intent prospects?

Tough to filter out prospects by the level of education they are looking for

Purchased email lists are often full of bounces

Big pocket for-profits bid up keyword search prices

Custom lists of high-intent adult prospects

Target by demographics and location

Help with managing campaigns

tTarget audiences based on your institution’s needs, opportunities, values and goals.

Plug and play with existiting campaigns or work with our team to design and custom campaign

person-level targeted outreach including social media, digital, phone, direct mail and email.

person-level targeted outreach including social media, digital, phone, direct mail and email.

Leverage third party awards such as Abound: Finish College or Abound: Grad School

Content marketing and custom profiles through Abound websites

Landing page and digital ad templates

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What Makes Our Process Better?

...It's all about intent and preference

Our process identifies adults with educational intent through large sample surveys and machine learning predictive analytics.  You can target adults with confidence — at the person level — rather than buying demographic look-a-likes through generic digital marketing platforms. 

And Abound: Campaigns doesn’t stop there — we then move on to PREFERENCE.

Each individual has different needs and institutions need to know whether their school or program is in the consideration set for these elusive adult students.  

Are they Community College prospects or Certificate Program prospects?  Graduate school or Exec MBA?   Abound: Campaigns scores each person on their preference for   

  • 4-year college or university
  • Fully online vs. hybrid instruction
  • Master’s and PhD Programs 

With Intent and Preference propensities, Abound: Campaigns gives you a disciplined,  data-centric approach to pre-qualifying adults for your enrollment pipeline.


BUILD YOUR PIPELINE RATHER THAN BUY IT 

Our process starts by introducing you to the Abound: Campaigns database to begin creating target audiences based on your institution’s needs, opportunities, values and goals.  

The Abound: Campaigns national commercial file includes proprietary filters for dozens of demographic markers and hundreds of consumer behaviors — including their Intent and Preference for additional education. It is here that we sort by hard-to-reach audiences and ignite a new, holistic enrollment recruiting effort based on more than search engine queries and lists of standardized test takers.

DEVELOP PERSON-LEVEL, MULTI-CHANNEL MARKETING CAMPAIGNS 

Abound: Campaigns’ seamless audience and messaging integration allows you to identify prospects on the platform and immediately turn those database prospects into active files in your pipeline for direct advertising and recruitment. 

Our capabilities include person-level targeted outreach including social media, digital, phone, direct mail and email. 

"My experience with Abound has been phenomenal.  From professional staff with in-depth knowledge of higher education to support and resources, Abound membership is an easy decision."

Dr. Jennifer Bonds-Raacke
Former Dean
Fort Hays State University

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INTRODUCING ABOUND: CAMPAIGNS